Innovation means so many things to so many people. When most people think of innovation, they will typically recall large scale change or new products and services that created a step change. But innovation does not always need to be about the next big idea. Innovation is often about the minutiae, and the small changes in [...]
We are not sure systemisation is even a word. What we do know is that a set of processes and systems associated with innovation, mean an organisation has a better chance of developing innovative ideas, brands, experiences and products. Firstly, we need to point out that ideas are not innovation; they are one part of [...]
In our approach, we talk about concept-led innovation, where our focus is on finding, prototyping and selecting concepts for market. More recently, designers have started to play an increasingly important role in business and business design. For Australians, when we think of design, we think of a look or a feel, and we may specifically think of [...]
To learn how manufacturing CEO’s and other senior leaders view their industry’s competitiveness around the world, the Global Manufacturing Industry group of Deloitte Touche Tohmatsu (Deloitte) and The U.S. Council on Competitiveness (Council) have undertaken a multi-year Global Competitiveness in Manufacturing initiative. The initiative is based, in part, on the responses of more than 400 [...]
Earlier this year, Bloomberg BusinessWeek published its list of 50 most innovative companies (in partnership with Boston Consulting Group) and for the first time, the majority of companies were headquartered outside the US. 88% of executives in China said they were raising their innovation budgets this year, followed by 82% in South America and 73% [...]
Smart Design: The Breakup Letter from Smart Design on Vimeo. The Breakup Letter is a design research tool that Smart Design uses to understand the emotional connection between people and their products, services, and experiences. At IIT’s 2010 Design Research Conference, Smart Design asked participants of their Sex Ed workshop to test out this tool [...]
BBH London have produced some great branded content over the last few years. This is one of our favourites…does your brand have a story like this? We see so many brands that have amazing stories – but no-one is telling them.
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