In our approach, we talk about concept-led innovation, where our focus is on finding, prototyping and selecting concepts for market. More recently, designers have started to play an increasingly important role in business and business design. For Australians, when we think of design, we think of a look or a feel, and we may specifically think of [...]
The mipblog has great coverage of the MIPTV session “Branded Entertainment Across All Platforms”. I love the point made by Charlie Crowe of C Squared: “A brand can be built over generations, but destroyed in 140 characters.” Definitely worth keeping in mind! The most poignant comment, though, was made by Kamel Oudi, Digital Media Director for Louis [...]
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