With the new iPad now released here in Australia on Friday 28th May, we were always going to see a rush of new applications! We have spoken before about magazines on the iPad, and the new industry we called magazining. Amongst the early adopters, the magazine that seems to be generating the most interest on [...]
Branded entertainment is not a new concept. As Patrick Collings – Brand Architect points out in this wonderful presentation on the subject, Edouard Manet’s 1882 painting highlights a brand of beer included in the portrait of a bar maid. But what is new, is the cacophonous clash of film, digital and music to produce and entertainment experience [...]
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