We are not sure systemisation is even a word. What we do know is that a set of processes and systems associated with innovation, mean an organisation has a better chance of developing innovative ideas, brands, experiences and products. Firstly, we need to point out that ideas are not innovation; they are one part of [...]
By now you would’ve heard of the Plastiki, the 60 foot catamaran made of recycled PET and reclaimed plastic bottles, that journeyed from San Francisco to Sydney recently. The CNN called it a “message in a bottle”. Not only is it an inspiration to encourage others to use their imagination and ingenuity to tackle real-world [...]
In our approach, we talk about concept-led innovation, where our focus is on finding, prototyping and selecting concepts for market. More recently, designers have started to play an increasingly important role in business and business design. For Australians, when we think of design, we think of a look or a feel, and we may specifically think of [...]
Earlier this year, Bloomberg BusinessWeek published its list of 50 most innovative companies (in partnership with Boston Consulting Group) and for the first time, the majority of companies were headquartered outside the US. 88% of executives in China said they were raising their innovation budgets this year, followed by 82% in South America and 73% [...]
Seggr believes that innovation is the new advertising. Against the backdrop of that broad statement, we see branded entertainment playing an ever increasing role in bringing innovation to life for brands. Witness the case of Audi’s Tony Stark Innovation Challenge. In league with placement of the R8 Spyder in Iron Man 2, the car manufacturer [...]
On returning to the place where I grew up at Christmas, I discovered my mother had kept my Lego collection that I had proudly built upon as a child! Thankfully, this 25 year old collection of bricks and bits still caught the imagination of my 5 year old son and 3 year old daughter. And [...]
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